KINDset KQ™: The Competitive Edge Every Coach Needs

The GKI is built on one principle: leadership development must be evidence‑based to create real, lasting impact. The KINDset KQ™ delivers a clear measurement of leadership effectiveness while strengthening the quality of leadership coaching. Built on 7 traits and 28 measurable attributes, it highlights a leader’s strengths, reveals their vulnerabilities, and shows exactly where to improve — with a net‑promoter‑style rating that makes their leadership impact crystal clear. KINDset KQ™ removes the guesswork from leadership development and replaces it with a clear, repeatable system that delivers consistent results.

This also becomes a powerful differentiator. Coaching gets sharper. Less opinion. More precision. Clear insight leaders can’t dismiss or avoid. As a coach you’re no longer offering ‘sessions’ you’re delivering a structured, long‑term coaching intervention that increases your revenue opportunities and positions you as the standout choice in a crowded market. Most importanly you will be able to:

- Offer a measurable, evidence‑based methodology that sets you apart from traditional coaching.
- Deliver breakthroughs your clients can see, feel, and translate directly into performance.
- Partner with organisations that demand data, accountability, and commercial impact.

Our next Certification starts March 30th, 2026. Virtual On line: 3pm - 9pm GMT March 30, 31 and April 1st 2026

Latest
Latest

In November 2025, Mark partnered with Open Water for a live online conversation to coincide with the publication of his new book, Kindness in Leadership: The Only Competitive Advantage in a Forever‑Changing World (Amazon Books, 2025).

During the one‑hour session, Mark was joined by GKI’s global advisors, Jim Steele and Heather Swain, for a lively exploration of why Kindness in Leadership is emerging as the only true competitive advantage in today’s shifting landscape.

Together, they unpacked the research, the real‑world impact, and the practical shifts leaders can make to create meaningful change.

You can watch the full recording of the session here.

Watch the recording

Latest

Our Why - Rachel's Story

Rachel's story is the driving force behind the founding of the Global Kindness Institute.

A pivotal life event sparked a profound friendship, igniting a purpose and bold ambition—to redefine leadership excellence along with a focus on transforming leadership with clarity, impact, and a commitment to meaningful change.

Click To View & Read

Latest

Kindness in Leadership: The Only Strategic Advantage In A Forever Changing World

Available now from Amazon - Please see purchase button below

Leadership is changing radically, irreversibly, and urgently. In a world defined by complexity, disruption, and rising demands for transparency, from the old paradigms of power and control to the more recent models of servant, authentic, and transformational leadership, none are truly fit for purpose in today’s world. They were built for stability, not complexity. Designed to manage, not to inspire. Even the most progressive leadership frameworks now struggle to meet the demands of a landscape defined by volatility and systemic accountability. After all, $bn's are invested in leadership development from world-renowned business schools to bespoke in-house frameworks and coaching pipelines. And yet, the question persists: Where are all the great leaders?

Despite the psychometrics, talent development models, and fast-track programs, we continue to produce leaders who struggle to navigate complexity, inspire trust, or deliver sustained change. The problem isn’t a lack of investment, it’s a failure of imagination. Kindness in Leadership doesn’t just critique the system. It offers a new blueprint, one that redefines the foundation of leadership excellence in a world that demands both exceptional workplaces and commercial impact. Kindness in Leadership introduces a new standard, one that doesn’t just adapt to change, but thrives. It reveals how kindness, when operationalised with Trust, Credibility, and Purpose, becomes the most powerful competitive advantage in today’s volatile landscape. This vision is powered by the introduction of the Kindness Quotient (KQ), a new way to measure leadership that strengthens both IQ and EQ via a unique 360° tool called KINDset, which measures Kindness In Leadership across seven key dimensions.

Written for both emerging and established leaders, reformers, and changemakers. Whether you're leading a team, shaping policy, or redefining organisational culture, Kindness in Leadership equips you with the tools to lead like the leader you always wished you'd had.

Click To Buy Book